Mercer, David <br/><br/>
Marketing strategy :  the challenge of the external environment / 

 - London   Sage in association with Open University Business School,  1998. 
 - viii, 325 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761958754 0761958762  
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .M34 1998