TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256068658
AV  - HF5415.13 .M13 1990
PY  - 1990///
CY  - Homewood
PB  - Irwin
N1  - Includes bibliographical references
ER  -