McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 

 - 10th ed. 
 - Homewood  Irwin,  1990. 
 - xviii, 734 p. :  col. ill. ;  27 cm. + 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0256068658 0256083983 (International ed.) 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M13 1990