TY  - BOOK
AU  - Wilmshurst,John
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - The fundamentals and practice of marketing
SN  - 0750609974
AV  - HF5415 .W66 1995
PY  - 1995///
CY  - London 
PB  - Butterworth-Heinmann
N1  - Includes bibliographies and index
ER  -