Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 

 - 3rd ed. 
 - London   Butterworth-Heinmann,  1995. 
 - viii, 324 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0750609974 
<br/><br/><label>LC Class. No.: </label>HF5415  / .W66 1995