TY - BOOK AU - Arens,William F. TI - Contemporary advertising SN - 0072964723 (alk. paper) AV - HF5821 .Ar3 2006 U1 - 659.1 22 PY - 2006/// CY - Boston, Mass. PB - McGraw-Hill KW - Advertising N1 - Includes index UR - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html UR - http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html ER -