Arens, William F.
Contemporary advertising /
William F. Arens.
- 10th ed.
- Boston, Mass. : McGraw-Hill, c2006.
- xl, 614 [80]p. : col. ill. ; 28 cm.
- McGraw-Hill/Irwin series in marketing .
.
Includes index
0072964723 (alk. paper)
2005041457
Advertising.
HF5821 / .Ar3 2006
659.1