Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 4th ed. 
 - Chicago :  Irwin,  c1997. 
 - xi, 211, I-8 p. :  ill. ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256214425 (recycled paper) 
<br/><br/><label>LCCN: </label>96041064  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L5 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/02