Fill, Chris. <br/><br/>
Marketing communications :  contexts, strategies, and applications / 
Chris Fill. 
 - 3rd ed. 
 - Harlow, England ;  New York :  Financial Time Prentice Hall,  2002. 
 - xxxii, 790 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273655000 (pbk.) 
<br/><br/><label>LCCN: </label>2001034648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F48 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8/02