TY - BOOK AU - Wayland,Robert E. AU - Cole,Paul M. TI - Customer connections: new strategies for growth SN - 0875847994 (alk. paper) AV - HF5415.5 .W36 1997 U1 - 658.8/12 21 PY - 1997/// CY - Boston, Mass PB - Harvard Business School Press KW - Customer relations N1 - Includes bibliographical references (p. 253-260) and index ER -