Wayland, Robert E. 1946- Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole. - Boston, Mass : Harvard Business School Press, c1997. - xi, 265 p. : ill. ; 24 cm. Includes bibliographical references (p. 253-260) and index. ISBN: 0875847994 (alk. paper) LCCN: 97010783 Subjects--Topical Terms: Customer relations. LC Class. No.: HF5415.5 / .W36 1997 Dewey Class. No.: 658.8/12