Berkowitz, Eric N. et...al <br/><br/>
Marketing 

 - 5th ed. 
 - New York :  McGraw-Hill,  2003. 
 - xxxv,670p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0070898332 
<br/><br/><label>LC Class. No.: </label>HF5415  / .M34 2003