Malhotra, Naresh K. <br/><br/>
Marketing research:  an applied orientation/ 

 - 4th ed. 
 - Upper saddle river  Pearson edu  2004 
 - 694p. :  ill. ; 
<br/><br/><label>ISBN: </label>0131009648 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M11 2004