TY  - BOOK
AU  - McDonald, Malcom H. B.
AU  - Tideman,Christopher
TI  - Retail marketing plans: how to prepare them, how to use them
SN  - 0750620218
AV  - HF5415.122 .M14 1997
PY  - 1997///
CY  - London
PB  - Butterworth
N1  - Includes index
ER  -