McDonald, Malcom H. B. <br/><br/>
Retail marketing plans ;  how to prepare them, how to use them 

 - London :  Butterworth,  1997. 
 - xi,338p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0750620218 
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .M14 1997