TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0072525231 (alk. paper : hbk.)
AV  - HF5415.13 .M13 2005
U1  - 658.8 22
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - McCarthy's name appears first on the earlier edition; Includes bibliographical references (p. 725-787) and index
ER  -