TY - BOOK AU - Evans,Joel R. AU - Berman,Barry TI - Marketing SN - 0023344016 AV - HF5415 .Ev1 1990 U1 - 658.8 20 PY - 1990/// CY - New York, N.Y. PB - Macmillan Pub. Co. KW - Marketing N1 - Colored ill. on lining papers; Includes bibliographical references ER -