Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 4th ed. 
 - New York, N.Y. :  Macmillan Pub. Co.,  c1990. 
 - xxix, 780, 79, 30 p. :  col. ill. ;  26 cm. 
<br/><br/> Colored ill. on lining papers. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023344016 
<br/><br/><label>LCCN: </label>89012886  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Ev1 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8