Kotler, Philip <br/><br/>
Principles of marketing 

 - London :  Prentice Hall,  1996.  
 - xx,956p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131659030 
<br/><br/><label>LC Class. No.: </label>HF5415.  / .P93 1996