Oliver, Gordon,  1941- <br/><br/>
Marketing today / 
Gordon Oliver. 
 - 4th ed. 
 - London ;  New York :  Prentice Hall,  1995. 
 - xv, 575 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132030012 
<br/><br/><label>LCCN: </label>94045430  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .Ol42 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8