TY  - BOOK
AU  - Rangan,V.Kasturi
AU  - Shapiro,Benson P.
AU  - Moriarity,Rowland T.
TI  - Business marketing strategy: cases, concepts, and applications 
SN  - 025616911X
AV  - HF5415.13 .R15 1995
U1  - 658.8/02 20
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Product management
KW  - Industrial marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -