Rangan, V. Kasturi. <br/><br/>
Business marketing strategy :  cases, concepts, and applications / 
V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity, Jr. 
 - Chicago :  Irwin,  c1995. 
 - xiv, 850 p. :  ill. ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>025616911X 
<br/><br/><label>LCCN: </label>94022561  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Product management.<br/>Industrial marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .R15 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/02