TY  - BOOK
AU  - Parmerlee,David
TI  - Preparing the marketing plan
T2  - AMA marketing toolbox
SN  - 0658001345
AV  - HF5415.13 .D24 2000
U1  - 658.8 21
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - At head of title: American Marketing Association
UR  - http://www.loc.gov/catdir/bios/mh042/99052068.html
UR  - http://www.loc.gov/catdir/description/mh023/99052068.html
ER  -