Parmerlee, David. <br/><br/>
Preparing the marketing plan / 
David Parmerlee. 
 - New Edition 
 - Lincolnwood, Ill. :  NTC Business Books,  c2000. 
 - xxiv, 223 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
 - American Marketing Association marketing toolbox .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/><label>ISBN: </label>0658001345 
<br/><br/><label>LCCN: </label>99052068  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .D24 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8