TY  - BOOK
AU  - Davidson,J.H.
AU  - Keegan,Warren J.
AU  - Brill,Elyse Arnow
TI  - Offensive marketing: an action guide to gaining competitive advantage  
SN  - 0750674598
AV  - HF5415 .D28 2004
PY  - 2004///
CY  - Amsterdam 
PB  - Elsevier Butterworth-Heinemann
N1  - Includes bibliographical references and index
ER  -