Davidson, J. H. <br/><br/>
Offensive marketing :  an action guide to gaining competitive advantage  / 

 - Amsterdam   Elsevier Butterworth-Heinemann,  2004. 
 - xiv, 414 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750674598 
<br/><br/><label>LC Class. No.: </label>HF5415  / .D28 2004