TY  - BOOK
AU  - Smith, Paul
AU  - Berry, Chris
AU  - Pulford, Alan
TI  - Strategic marketing communications: new ways to build and integrate communications
SN  - 0749420138
AV  - HF5415.123 .Sm5 1997
PY  - 1997///
CY  - Wellingborough
PB  - Kogan page
N1  - Includes index
ER  -