Smith, Paul <br/><br/>
Strategic marketing communications:  new ways to build and integrate communications/ 

 - Wellingborough  Kogan page  1997 
 - xiv, 290p. :  ill. ; 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .Sm5 1997