TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
SN  - 0030262186
AV  - HF5415.2 .Z7 2000
PY  - 2000///
CY  - Fort Worth 
PB  - Dryden Press
N1  - Includes bibliographical references and index
ER  -