Zikmund, William G. <br/><br/>
Exploring marketing research / 

 - 7th ed. 
 - Fort Worth   Dryden Press,  2000. 
 - xxxiii, 812 p. :  ill. (col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030262186 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z7 2000