Kotler, Philip <br/><br/>
Marketing management 

 - 11th ed. 
 - New Delhi :  Prentice Hall,  2003. 
 - xxix,130p. :  ill. ; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M34 2003