TY  - BOOK
AU  - Lovelock, Christopher
AU  - Writz,Jochen
TI  - Services marketing: people, technology, strategy
SN  - 0273756060
AV  - HF5415.13 L94 2011
PY  - 2011///
CY  - London
PB  - Pearson
N1  - Includes index
ER  -