Lovelock, Christopher <br/><br/>
Services marketing :  people, technology, strategy 

 - 7th ed. 
 - London :  Pearson,  2011. 
 - 648p. :  ill. ; 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0273756060 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / L94 2011