Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 

 - 8th ed. 
 - Burr Ridge  Irwin,   1994. 
 - xv, 624 p. :  ill. (col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256122407 
<br/><br/><label>LC Class. No.: </label>HF5415  / .En3 1994