Kotler, Philip.
Principles of marketing /
Philip Kotler, Gary Armstrong.
- 10th ed.
- Upper Saddle River, NJ : Prentice Hall, c2004.
- xxix, 661 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0131018612
2002034634
Marketing.
HF5415 / .K84 2004
658.8