TY - BOOK AU - Boyd,Harper W. TI - Marketing management: a strategic, decision-making approach SN - 0072315237 (alk. paper) AV - HF5415.13 .B69 2002 U1 - 658.8 21 PY - 2002/// CY - Boston, Mass. PB - McGraw-Hill KW - Marketing KW - Management N1 - Includes bibliographical references and indexes ER -