TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair F. Joseph
TI  - Principles of marketing
SN  - 0538829826
AV  - HF5415 .L11 1993
PY  - 1993///
CY  - Ohio
PB  - South-Western
N1  - Includes bibliographical references and index
ER  -