Lamb, Charles W. <br/><br/>
Principles of marketing 

 - 2nd ed. 
 - Ohio :  South-Western,  1993. 
 - xxxii,186p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0538829826 
<br/><br/><label>LC Class. No.: </label>HF5415  / .L11 1993