Wells, William, 1926- Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - Annotated instructor's ed. / Charles Pearce. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxxix, 614 p. : ill. (some col.) ; 29 cm. Includes bibliographies and index. ISBN: 0130144657 LCCN: 88025369 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823 / .W44 1989 Dewey Class. No.: 659.1