TY - BOOK AU - Kerin,Roger A. AU - Hartley,Steven William AU - Rudelius,William TI - Marketing: the core SN - 0072547030 AV - HF5415 .K45 2004 PY - 2004/// CY - Boston PB - McGraw-Hill/Irwin N1 - I; ncludes bibliographical references and index ER -