Kerin, Roger A. <br/><br/>
Marketing :  the core / 

 - Boston  McGraw-Hill/Irwin,  2004. 
 - xxxii, (various pagings):  ill. ;  28 cm. 
<br/><br/> I 
<br/><br/>ncludes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072547030  007121478X 
<br/><br/><label>LC Class. No.: </label>HF5415  / .K45 2004