TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0023342501
AV  - HF5415 .Ev1 1992
PY  - 1992///
CY  - New York 
PB  - Maxwell Macmillan International Pub. Group
N1  - Includes bibliographical references and indexes
ER  -