Evans, Joel R. <br/><br/>
Marketing / 

 - 5th ed. 
 - New York   Maxwell Macmillan International Pub. Group,  1992. 
 - xxvii, (various paging) :  ill. (col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023342501 
<br/><br/><label>LC Class. No.: </label>HF5415  / .Ev1 1992