TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 0471372897 (cloth : alk. paper)
AV  - HF1416 .K84 2001
U1  - 658.8/48 21
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/wiley034/00043585.html
UR  - http://www.loc.gov/catdir/toc/onix05/00043585.html
ER  -