Kotabe, Masaaki. <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen. 
 - 2nd ed. 
 - New York :  Wiley,  c2001. 
 - xxiv, 739 p., 12 p. of plates :  ill. (some col.), maps ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471372897 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>00043585  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K84 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8/48