TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072410639
AV  - HF5415 .D97 2002
PY  - 2002///
CY  - Boston 
PB  - McGraw-Hill
N1  - Includes bibliographical references and index
ER  -