Dwyer, F. Robert. <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 

 - 2nd ed. 
 - Boston   McGraw-Hill,  2002. 
 - xxix, 705 p. :  ill. (col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072410639 
<br/><br/><label>LC Class. No.: </label>HF5415  / .D97 2002