Wilmshurst, John <br/><br/>
The fundamentals of advertising 

 - London :  Butter worth,  1994. 
 - xiv,267p. :  ill. ; 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0750617845 
<br/><br/><label>LC Class. No.: </label>HF5814  / .W66 1994