Parasuraman, A. <br/><br/>
Marketing research / 

 - Boston   Houghton Mifflin,  2004. 
 - xxi, 643 p. :  ill. (col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0618000623 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .P21 2004