TY - BOOK AU - Fournies,Ferdinand F. TI - Why customers don't do what you want them to do and what to do about it SN - 0070217009 (hc. : acidfree paper) : AV - HF5439.8 .F82 1994 U1 - 658.8/1 20 PY - 1994/// CY - New York PB - McGraw-Hill KW - Sales personnel KW - Training of KW - Sales management KW - Selling N1 - Includes index ER -